It has gone viral.
It has involved athletes, celebrities, and others.
This summer, people all over North America have had ice buckets of cold water poured over them
It is the Ice Bucket Challenge. The intent is to raise funds for ALS.
Above, is a link giving the history of the Ice Bucket Challenge. It was started by Pat Quinn, an ALS survivor. At first, this was not successful. Then his friends got involved, and well, everybody is doing it.
However, the question is if this has actually been effective in raising awareness for ALS? Before you say the answer is obvious, let’s look at a couple of things.
I’m not sure how you heard of the Ice Bucket Challenge, but I tell you how I did. I saw it on a sports highlight show. It was Seattle Seahawks Head Coach Pete Carroll getting dunked. Then others had it happen. And others. However, it took me several dunks before I was aware this was for ALS. I wonder how you heard about it.
It had raised an incredible amount of funds. Particularly where they were last year. In the same space of July 29-August 16 2013,there were ALS fundraisers that were reporting between $20,000-$30,000. Now, many are reporting over $1, million dollars.
If you think about it, the concept is a good idea. Especially in the athletic world. Many organizations celebrate major wins or championships by dumping Gatorade on the winning coach. Plus, professional sports teams have been very conscious about their involvement in their local community. Let’s also not forget that ALS has also been called Lou Gehrig’s disease. Gehrig is a legendary baseball player that died of ALS
That still leaves the question on the fundraiser’s impact.
Has this helped you be aware of ALS? Do you identify with it? If you, or your family have ALS, has this opened the conversation about it?